Gentlemen, let’s talk about something that doesn’t get nearly enough airtime: mental health. In 2023, Norwich City Football Club released a compelling video titled "You Are Not Alone" to mark World Mental Health Day. What started as a simple campaign quickly became a viral phenomenon, striking a nerve with millions worldwide and proving one thing: this conversation was long overdue.

The Heart of the Campaign

The video follows a group of friends at a football match, soaking in the energy, the camaraderie, the joy of the game. Among them is one guy—outgoing, loud, the life of the party. He’s laughing, celebrating, cheering louder than anyone.

Then the twist.

A stark, gut-punching message appears: “He took his own life three days later.”

Suddenly, the video rewinds, and you see what you missed—the subtle signs, the weight behind his smile, the moments of isolation hidden in plain sight. The message is clear: those who seem the happiest can be the ones struggling the most.

The Impact: A Global Wake-Up Call

"You Are Not Alone" didn’t just spark a conversation—it roared through social media, racking up over 55 million views and being shared by athletes, celebrities, and mental health advocates worldwide.

• Support from top clubs and organizations: Football teams across the UK, mental health charities, and even rival clubs amplified the message, proving this issue transcends competition.
• Resonance beyond football: The message hit home for people from all walks of life—because mental health struggles don’t discriminate.
• Action, not just awareness: Inspired by the video, many viewers shared personal stories, reached out to loved ones, and sought professional help. The campaign became more than a message; it became a movement.

Why This Matters

Men, we’re terrible at talking about our struggles. We’re conditioned to “tough it out” and act like we’ve got it all together—even when we don’t. But this campaign proves something crucial: checking in on each other isn’t just important—it’s lifesaving.

What You Can Do Right Now

• Reach Out: A simple “How are you really doing?” can open the door for an honest conversation.
• Pay Attention: Sometimes, the ones laughing the loudest are struggling the most.
• Encourage Action: If someone you know is struggling, remind them that help is out there—and that seeking it is a sign of strength, not weakness.
• Be Open: Share your own struggles. Vulnerability doesn’t make you weak—it makes you real.

Hanks Stands With You

At Hanks, we’re here for all aspects of men’s wellness—not just the fun ones. Self-care isn’t just about looking good and feeling great; it’s about making sure your mind is in a good place, too.

Watch the full video here:
Check in on those around you | #WorldMentalHealthDay (2023)

This isn’t just a football campaign. It’s a message for all of us. You are not alone.

So check in on your friends. Your family. Yourself. Let’s keep this conversation going.